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William Hill Online selects Unica for marketing software

10th September 2010 7:06 am GMT

Unica Corporation, a provider of marketing software solutions, has announced that William Hill Online (WHO) has selected Unica's web analytics solution to improve the online experience for its extensive customer base and support faster business decision making.

“Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites,” said Henry Birch, CEO of UK [...]

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