Kindred Group’s 32Red brand has come under fire from the UK Advertising Standards Authority (ASA) for two paid Google search ads which were found to be of particular appeal to players under 18 years of age.

The two ads for the online casino were seen on 25 April and were displayed when the search term “jack and the beanstalk” was used.

The ASA challenged whether the ads were likely to be directed at, and of particular appeal to, children aged below 18 years of age through the selection of media or context in which they appeared.

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