Login/Register

32Red ad found likely to appeal to children by ASA

25th September 2019 8:04 am GMT

Kindred Group’s 32Red brand has come under fire from the UK Advertising Standards Authority (ASA) for two paid Google search ads which were found to be of particular appeal to players under 18 years of age.

The two ads for the online casino were seen on 25 April and were displayed when the search term “jack and the beanstalk” was used.

The ASA challenged whether the ads were likely to be directed at and of particular appeal [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login