Sports data provider Sportradar has officially launched its data-driven programmatic ad service for sports betting operators following a successful beta trial.

Sportradar’s ad:s service provides operators with access to over 50m user profiles and access to over 500m events per month through its sector-specific data management platform (DMP).

It was launched in a beta trial earlier this year with several operators including Malta-based Interwetten.

“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers,” said Interwetten CEO Dominik Beier. “As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us.

“Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”

Sportradar managing director of sports media, Felix Geyr, commented: “Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company.

“With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”