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Sportradar launches programmatic ad service for sports betting

25th September 2019 6:47 am GMT
Sportradar

Sports data provider Sportradar has officially launched its data-driven programmatic ad service for sports betting operators following a successful beta trial.

Sportradar’s ad:s service provides operators with access to over 50m user profiles and access to over 500m events per month through its sector-specific data management platform (DMP).

It was launched in a beta trial earlier this year with several operators including Malta-based Interwetten.

“We work in a very competitive business that [...]

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