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FDJ partners TF1 for new scratchcard launch

21st March 2011 9:27 am GMT

France’s FDJ has launched a new limited-edition scratchcard, Mille Bornes, developed in partnership with TF1 Entreprises’ subsidiary Dujardin, which will be rolled out across FDJ’s 36,500 retail outlets.

Inspired by the famous card game, the new scratchcard follows on from previous board game-based products launched by FDJ including Monopoly in 1996 and Scrabble in 2006.

The scratchcard includes six games based on the Mille Bornes (1,000 Milestones) road race game, offering gains of up to €100,000.

“The partnership [...]

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