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Amaya lauds success of Kenya SMS lottery

15th April 2011 8:52 am GMT

Canadian gaming technology provider Amaya has revealed that participation in the recently launched Kenya mobile lottery has exceeded 100,000 players a day, far exceeding the company’s own internal targets.

Launched on February 13th, the SMS lottery known as KwachuMamilli has already paid out close to €500,000 in prize money, with over 50 winners of the daily millionaire jackpot (KES1.0m/€8,130).

At a participation level of 100,000 players a day, that equates to daily revenues of approximately €40,000.

“We are [...]

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