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Lottery operator Swisslos launches online bingo

28th April 2011 10:25 am GMT

 In an attempt to reach what it describes as the Facebook generation, Swiss lottery operator Swisslos has launched a new online bingo offering.

The new product went live Wednesday at Bingo.ch and is designed to appeal to a Facebook generation that increasingly shuns the traditional land-based game, according to Swisslos.

The company said that the site combines the social aspects of the traditional game with the convenience and speed of the internet, through chat rooms that enable [...]

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