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Bodog signs sponsorship deal with West Bromwich Albion

27th June 2011 8:39 am GMT

Bodog Europe has become the latest online gaming operator to sponsor a Premier League football club, following the signing of a two-year shirt deal with West Bromwich Albion FC.

Bodog were unveiled this morning as the Baggies’ new sponsor for the next two seasons, in what the club described as the largest sponsorship deal in their history. Bodog replaces HomeServe, Britain’s home emergency repair experts, who sponsored the club for the 2010/11 season.

Under the estimated seven-figure [...]

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