bwin has signed up as the sponsor of Europe’s leading basketball competition, Euroleague Basketball, securing marketing and media rights to the competition until 2014.
The agreement with Euroleague Basketball follows the signing of an extension to a similar agreement in June between bwin brand owner bwin.party and FIBA, the world governing body for basketball. “We are proud to announce the Euroleague Basketball agreement which represents a perfect match to our long lasting relationship with FIBA, the world [...]
