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ASA rules against Dribble Media eSports betting ad

8th December 2021 8:50 am GMT

The UK Advertising Standards Authority has banned a paid-for Facebook ad for encouraging harmful gambling behaviour.

The ad was published in September to promote the Midnite eSports betting platform and included the text: “Top tier eSports for UK games … Crazy odds Huge Wins Blitz payouts”, followed by “I’m so hooked on CS:GO bets rn I’ve been making the craaaaaziest [sic] calls”.

One complainant challenged whether the ad was irresponsible for encouraging problem gambling behaviour.

In its ruling, [...]

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