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Gambling advertising in the UK set to face new restrictions

5th April 2022 8:48 am GMT

Britain’s advertising regulator has introduced new rules to further restrict gambling advertising and prevent them from appealing to people under the age of 18.

The new rules introduced by the Advertising Standards Authority Tuesday (April 5) will particularly impact sports betting and eSports betting operators and will come into force on October 1.

They state that gambling and lottery ads must not “be likely to be of strong appeal to children or young persons, especially by reflecting [...]

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