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MGM Resorts secures access to MLB players with latest sports partnership

13th July 2022 10:35 am GMT

MGM Resorts has agreed a multi-year deal to serve as an official partner of MLB Players, the commercial and licensing arm of the Major League Baseball Players Association (MLBPA).

The partnership gives MGM Resorts access to MLB Players' branding and group marketing rights for use across a range of marketing channels in the United States, China and Japan. It also allows players to enter into individual ambassador agreements to represent MGM Resorts.

“This new partnership strengthens our commitment [...]

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