BetMGM has named TV presenter Laura Woods as its new brand ambassador in the United Kingdom.
Woods is best known as a sports TV presenter and has held roles with BT/TNT Sports, Sky Sports and Amazon Prime Video, covering a wide range of sports and high-profile events such as the UEFA Champions League and PDC World Darts Championships.
As brand ambassador of BetMGM UK, Woods will write a weekly blog for the website in which she discusses the sporting events of the week. She will also appear in advertising campaigns for the operator and will feature in video content and on social media.
“Laura is the ideal fit for the BetMGM brand as we grow our ambassador network,” said Sam Behar, BetMGM UK director.
“Her broadcasting career to date has been hugely impressive, entertaining and informing sports fans across the UK week in and week out, and we’re excited for Laura to share her wealth of knowledge and expertise with our customers.”
Commenting on her new role, Woods remarked: “I’m delighted to be joining BetMGM as the brand’s newest ambassador, particularly ahead of a huge couple of months in the sporting calendar with the Euros starting in just two days’ time, the Olympics weeks away and, of course, the new Premier League season just around the corner.
“BetMGM has a strong ethos around responsible gambling – something I’m really passionate about. It’s a really exciting partnership, and I can’t wait to get started.”