US iGaming affiliates establish new trade association

Six of the biggest online gambling affiliates in the United States have come together to form a new trade association to better protect consumers.

The Responsible Gambling Affiliate Association (RGAA) advocates “reasonable regulation, responsible advertising, and consumer protection” and comprises Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group and XLMedia.

“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly,” said Better Collective CEO North America Mark Frank Pedersen. “Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers, and their families at the forefront.

“Not only is this the right thing to do for our customers, it's the best thing to ensure the success and longevity of the industry and our businesses.”

The association is built on five strategic pillars; Promotion of Competitive Gambling Markets; Industry Education; Consumer Protection, Empowerment, and Choice; Advertising Codes of Conduct; and Responsible Business Practices.

“The US gambling market is swiftly regulating, and affiliates are vital to the overall industry,” said Catena Media CEO Michael Daly. “Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences though legal, regulated operators.”

Gambling.com Group CEO Charles Gillespie added: “All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets.

“Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”

The RGAA is currently in the process of selecting its first president.