Fast Track is expanding its presence in Brazil after agreeing a new deal to provide its CRM solutions to operator Aposta Ganha.

By integrating Fast Track’s AI-powered real-time data capabilities and automation, Aposta Ganha will be able to deliver personalised gaming experiences at scale, driving deeper player engagement and retention.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Aposta Ganha commercial director Halison Rodrigues. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Fast Track CEO and co-founder Simon Lidzén added: “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”