Caesars Sportsbook partners Michigan State Athletics

14th January 2022 10:42 am GMT

Caesars Entertainment has agreed a multi-year partnership for Caesars Sportsbook to serve as the official and exclusive sports betting and iGaming partner of Michigan State University (MSU) Athletics.

The partnership includes broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, as well as naming rights for a new premium seating area inside Spartan Stadium, which is set to debut during the 2022 football season.

Caesars Sportsbook will also gain exposure through MSU's sports properties and access to a wide range of hospitality assets and VIP experiences, which will be available to sportsbook players as part of the Caesars Rewards loyalty program.

“Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us," said Caesars Digital co-president Eric Hession. “The Spartan fan base and alumni network is passionate and well-established across the country.

“We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership.”

In addition to providing a significant financial commitment to MSU, Caesars Sportsbook will provide annual funds to support student-athlete responsible gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry.

“The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help enhance gameday experiences for Spartan fans and provide significant resources to support the growing needs of each of our varsity programs,” said Michigan State University vice president and director of Athletics Alan Haller.

“We are excited to be on the cutting edge of this innovative opportunity, while recognizing the importance of Caesars' commitment to responsible sports gaming education both for the student-athletes and the University community as a whole.”

Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 3.63 per cent lower at $84.76 per share in New York Thursday.

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