French online gaming operator Winamax has been unveiled as the new shirt sponsor of German Bundesliga football club VfB Stuttgart.
The deal marks Winamax’s first sponsorship deal in Germany and will see the company’s logo feature on the team’s shirts through to 2026.
“With our portfolio of partners, which combines a regional focus with international resonance, VfB is in great shape for the years to come,” said VfB CEO Alexander Wehrle. “We now have incredibly attractive partners across the board – maintaining existing ones and acquiring significant new ones, which will enable us to increase our marketing income from the 2023/24 season onwards compared with previous years.
“Furthermore, we will be able to push forward with strategic priorities such as digitisation, internationalisation and sustainability with these partners. We would like to take this opportunity to thank all of our partners for their loyalty and their commitment to VfB.”
Winamax Group CEO Alexandre Roos commented: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions of all clubs in Germany, and is also extremely well known beyond the country’s borders. Passion, emotion and a love of sport form the basis of our company, while our values are centred around a sense of fairness and responsibility, and it’s with this promise that we are looking to establish in the German market.
“We have analysed the market and its potential in depth and chosen the strongest available platform in German sport. With this in mind, we see VfB as the perfect partner for our growth strategy. Winamax is proud to become a new member of the wide-ranging VfB family.“
Winamax is licensed to offer sports betting in Germany through its Winamax.de site.