BetMGM extends NHL partnership in North America

BetMGM has agreed a multi-year extension to its partnership with the National Hockey League (NHL) in North America.

Continuing as an official sports betting and gaming partner, the expanded deal includes the creation of specialized VIP fan experiences, NHL imagery to design league-branded casino games, and sponsored branding during nationally televised broadcasts.

“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt. “The NHL is more thrilling than ever - a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”

Earlier this month, BetMGM partnered Digital Gaming Corporation to launch NHL Gold Blitz, the first ever NHL-endorsed online slot game.

“We are thrilled about our partnership extension with BetMGM,” said NHL vice president of business development Jason Jazayeri. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”