VaideBet seals Brazilian shirt sponsorship deal with Corinthians
10th January 2024 10:51 am GMT
Curacao-licensed betting operator VaideBet has agreed a record shirt sponsorship deal with Sao Paulo-based Sport Club Corinthians Paulista, best known for its professional men's football team.
The agreement marks one of the largest sponsorship deals in Brazilian football, with Corinthians to receive R$370 million (€68.9 million) over the next three years.
Marking VaideBet’s first foray into football sponsorship, the operator’s logo will feature on the men's and women's football team shirts, as well as on the club’s futsal and basketball teams.
“We are very happy to bring Corinthians the biggest sponsorship in the history of Brazilian football, the result of negotiations that began during the campaign,” said Corinthians president Augusto Melo. “We have always stressed that Corinthians has the biggest brand in South American football and one of the biggest in world.
“So I insist: no one can think small at this club. Little by little we will recover credibility, protagonism and return Corinthians to the Corinthians.”
VaideBet chief financial officer André Murilo commented: “Sponsoring Corinthians is sponsoring not only one of the main institutions in Brazil, but also a club with a very beautiful history and a fan base that is admittedly passionate, engaged and unique.
“It is a historic milestone for VaideBet, which we planned for months and managed to achieve now. Being alongside Corinthians and the fans is everything we would like for VaideBet's strategy for the coming years and we are very happy to have signed this relationship. We know that the values are significant and we hope that we can, together, help Corinthians to go even further.”
Corinthians are currently 13th in the Campeonato Brasileiro Série A, the top tier of Brazilian football.
