Stake has been named by the International Tennis Federation (ITF) as an official betting partner of the Davis Cup and Billie Jean King Cup.
Stake joins an expanding roster of Davis Cup sponsors, including Dunlop, Joma, Quironsalud and Socios, who have committed to support the world’s premier men’s team competition.
Stake also joins Billie Jean King Cup title partner Gainbridge, global partners Microsoft and Magellan, as well as Tory Burch, in supporting the women’s event (formerly known as the Fed Cup).
“We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023,” ITF president David Haggerty. “We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself.
“Protecting tennis integrity is at the centre of all we do and we are pleased to partner with Stake – an organisation with a portfolio of high-profile clients, a stated commitment to responsible business practices and significant reach among global sports fans – having conducted rigorous due diligence in line with ITF rules for betting sponsorship, which were developed in consultation with the International Tennis Integrity Agency.”
Stake chief marketing officer Akhil Sarin commented: “We are delighted and extremely proud to become the official betting partner of the Davis Cup and Billie Jean King Cup.
“Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”
The ITF’s data partner Sportradar helped facilitate the partnership with Stake, whose sponsorship portfolio also spans Formula 1 (Stake F1 Team), the Premier League (Everton) and UFC.