Tipico has been named as an official partner of the DFB Pokal, Germany’s annual football cup competition.
The partnership covers both the men’s and women’s competitions and runs until June 2026, giving Tipico brand exposure on advertising boards during matches, as well on the digital channels of DFB Polka and the German Football Association (DFB).
Tipico also gains the right to use the logos of the two domestic cup competitions in its advertising and on its website and app.
“With the DFB on our side, we are now playing in the same team as co-partners of the DFB Pokal and strengthening our role as the largest sports betting provider in German football,” said Kajetan Strini-Brown, director of marketing acquisition at Tipico.
“The DFB Pokal, known for its dramatic matches and surprising twists and turns, is also a perfect fit for Tipico, as we always strive to offer our customers an emotional, exciting and safe sports betting experience.”
DFB chairman Dr Holger Blask said: “We welcome Tipico as a new partner for the DFB Cup competitions for women and men.
“We are looking forward to new engagement in the context of the two traditional competitions with their finals in Cologne and Berlin. In partnership, we also want to continue and intensify our extensive efforts to promote responsible gaming.”