Gaming platform provider Parimatch has been unveiled as a new regional sponsor of the Argentine Football Association (AFA).
Parimatch becomes the fifth regional sponsor of the AFA since the country’s 2022 FIFA World Cup win, and replaces Dafabet as regional sponsor for Asia.
“We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region,” said AFA president Claudio Tapia. “AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector.
“This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a regional sponsor of our Association.”
AFA commercial and marketing officer Leandro Petersen commented: “Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth regional sponsor.
“Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia.”
A spokesperson for Parimatch added: “We are delighted to partner with the Argentine Football Association as their regional sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans.
“Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia.”
Earlier this year, FeedConstruct became the AGA’s regional sponsor in Europe.