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bet365 named first official betting partner of UEFA Champions League

20th August 2024 12:27 pm GMT

Online betting and gaming operator bet365 has sealed a historic partnership with the UEFA Champions League.

The first of its kind partnership designates bet365 as the official sports betting partner of the UEFA Champions League (UCL) men’s competition for the next three seasons.

bet365 will launch the partnership with one of the largest ticket giveaways in the competition’s history, giving thousands of fans in multiple markets the opportunity to experience a UEFA Champions League match day.

bet365 will also benefit from brand exposure on in-game perimeter LED boards, media backdrops and UEFA Champions League digital channels.

“We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe,” said Guy-Laurent Epstein, director of marketing at UEFA.

“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”

Alex Sefton, chief marketing officer at bet365, commented: “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition. 

“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”