The British Columbia Lottery Corporation’s PlayNow Sports brand has been named the official sports betting partner for the Grey Cup.
The Canadian Football League’s (CFL) Grey Cup will take place at the BC Place Stadium in Vancouver on November 17 and marks the first time the showpiece event has been in British Colombia in a decade.
In the run-up to the event, the partners are holding a contest that gives fans the opportunity to win two tickets to the championship game, as well as two Grey Cup Festival passes, travel, accommodation, and C$500 in PlayNow Sports free bets.
“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup,” said BCLC chief operating officer Dan Beebe.
“As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival.”
Tyler Keenan, chief revenue officer at the CFL, commented: “Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom.
“Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day.”