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188BET unveiled as Asian sponsor of Formula 1

15th January 2020 7:08 am GMT

Online betting operator 188BET has agreed a five-year deal to serve as an official Asian sponsor of Formula 1.

The five-season agreement with Formula 1 and its sponsorship and data rights partner Interregional Sports Group (ISG) gives 188BET prominent brand exposure throughout the Asian broadcast market through to 2024.

The 188BET brand will appear on virtual trackside advertising during race broadcasts, with the operator also benefiting from bespoke activation and integration across the F1 digital and social platforms.

In addition, [...]

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