DraftKings agrees partnership with new XFL American football league6th February 2020 10:27 am GMT
DraftKings has been named as an authorized gaming operator and official daily fantasy sports partner of the XFL American football league.
Ahead of the league’s kickoff this weekend, DraftKings’ customers in permitted states will be able to place a variety of bets and draft daily fantasy lineups on the eight-team XFL league, which runs for 12 weeks.
As part of the deal, DraftKings will have the ability to integrate XFL marks, logos, and player imagery into its gaming platforms and marketing promotions.
“The XFL is an innovative, fan-first league and DraftKings shares a mutual commitment to delivering a top-notch gaming experience to sports fans across the board,” said DraftKings chief business officer Ezra Kucharz. “We are confident that through this collaborative partnership, our highly engaged customer base will enjoy betting on the XFL and playing in XFL Daily Fantasy Sports contests. We look forward to the start of the season this Saturday.”
All XFL games will be airing nationally in the US on ABC, ESPN and FOX Sports, with the 2020 season featuring two four-team conferences and eight rosters of players and coaches including former Carolina Panthers running back Cameron Artis-Payne, former Michigan State quarterback Connor Cook, as well as former Oklahoma Sooners legendary head coach Bob Stoops. The season will conclude with a championship game on 26 April.
“We want what our fans want, and millions of football fans have made fantasy and legal wagering an essential part of their football experience,” said XFL president and chief operating officer Jeffrey Pollack. “DraftKings is a leader in this space and shares our commitment to giving fans more ways to connect to the game we all love. This partnership is another great way to broaden our reach and introduce our new league.”