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Aristocrat latest to enter social gaming space

27th November 2012 8:58 am GMT

Australia’s Aristocrat Leisure has made its first move into the burgeoning social gaming space with the acquisition of leading social casino games developer Product Madness.

Aristocrat CEO and managing director Jamie Odell said that the acquisition will allow the company to offer its casino customers new and innovative forms of content through a robust social gaming platform, while also gaining a strategic foothold in the social casino market.

“The Product Madness platform will [...]

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