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Amaya signs licensing deal with Playboy

13th December 2012 3:24 pm GMT

Canada’s Amaya Gaming Group has signed a worldwide licensing agreement with Playboy Enterprises to collaborate and develop online gaming initiatives featuring the iconic Playboy brand.

Amaya and Playboy will work together to develop poker and lottery products featuring the Playboy brand in selected territories where permitted around the world.

Amaya said that detailed development and marketing initiatives are underway, and initial roll-out is expected to begin early next year.

“This is a giant global brand for Amaya to [...]

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