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Betsson acquires Automaten online brands for SEK286m

19th February 2013 1:23 pm GMT

Swedish gaming operator Betsson had entered into an agreement to acquire the brand and domain rights to Cherry’s Automaten online gaming brands which includes SverigeAutomaten.com, NorgesAutomaten.com and DanmarksAutomaten.com for SEK286m (€33.8m).

As part of the agreement, Cherry has acquired Betsson’s CherryCasino.com for SEK1.0m.

Betsson is already responsible for the operation of the Automaten sites, but will now take over the brands and the responsibility for the external marketing of the brands.

“The deal is in line with our [...]

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