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BuddyBet: Innovation needed to improve monetisation models

17th May 2013 10:36 am GMT

New research by social sports gaming developer BuddyBet has revealed that popular monetisation models in the gaming industry are having a negative impact on players.

BuddyBet conducted research of over 2,000 UK adults in April 2013 with the help of Censuswide to obtain a detailed picture of the UK gaming population.

The company also wanted to explore the opportunity for games developers in terms of behaviour and preferences, as well as investigate the attitudes to current monetisation [...]

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