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Aristocrat furthers convergence strategy with Hub deal

4th June 2013 8:06 am GMT

Australia's Aristocrat Technologies has selected Gibraltar-based marketing firm Traffic Generation to provide a marketing and analytics platform that will enable a single view of customers across all products and channels.

Aristocrat will integrate Traffic Generation's Hub marketing solution with its nLive and Oasis 360 platforms in order to gain a single customer view across all products and to manage players and cross-marketing opportunities across land-based, social & online businesses.

Arictocrat's nLive offers land-based operators a turnkey solution [...]

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