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Paddy Power first to launch real-money sportsbook on Facebook

10th July 2013 7:04 am GMT

Irish cross-platform bookmaker Paddy Power is set to become the first operator to launch a real-money sports betting offering on Facebook. 

The app, Paddy Power In-Play!, was built in-house by the operator’s Sofia-based subsidiary Cayetano Gaming, supported by its product development team in Dublin, and will be beta-launched over the coming weeks.

It is the first instance of a real-money launch on Facebook being announced before the product is ready to go live.

The operator claims [...]

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