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Rank eyes land & online convergence to drive digital growth

15th August 2013 12:21 pm GMT

Rank Group will look to leverage its land-based presence in order to grow its digital revenues by establishing programmes that allow visiting players to accumulate loyalty points that can be used online.

 Speaking following the publication of the company’s full year financial results this morning, Rank’s chief executive Ian Burke explained that the “crossover between online and clubs” represented “a huge opportunity” for the business.

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