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ATR agrees new media rights deal with Irish racing bodies

2nd September 2013 7:49 am GMT

UK and Irish horse racing broadcaster At the Races (ATR) has agreed a deal with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR) to gain exclusive cross-platform media rights to all Irish fixtures.

The two-year agreement, which begins in January 2014, is described as including “significantly improved terms” for multiple media rights with ATR expecting returns to racecourses to more than double next year. Revenue is also expected to be positively impacted [...]

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