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Cherry and Metro to launch new lottery to fund Swedish sports

15th October 2013 11:36 am GMT

Sweden’s Cherry has entered into a partnership with the Swedish Sports Alliance (Idrottsalliansen) and Swedish daily newspaper Metro Nordic Sweden AB to launch a new nationwide lottery exclusively for the benefit of sports clubs across the country.

The not-for-profit organization Idrottsalliansen is the beneficiary of the new lottery Klubblo, which will raise funds for sports federation members of the Swedish Sports Confederation (Riksidrottförbundet) as well as all of Sweden’s 20,000 sports clubs.

Idrottsalliansen's chairman Lars Liljegren said: [...]

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