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Guardian newspaper enters sports betting market with FSB

5th February 2014 8:10 am GMT

National UK newspaper The Guardian has launched a new online sportsbook provided by FSB Tech.

FSB Tech is providing a full sportsbook with live betting on up to six sports including football, horseracing, tennis, cricket and others. It is FSB’s third customer following deals with free newspaper Metro and, more recently, Genting.

The newspaper has soft-launched the gowager.co.uk site, which sits on certain sections of the company’s hugely successful football news site. [...]

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