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Ladbrokes Australia becomes first major client of iSport Genius

27th January 2016 10:53 am GMT

Sports data platform provider iSport Genius has signed up Ladbrokes Australia as its first major client, as well as appointing industry veteran Lee Richardson to lead its expansion into the European gambling market.

iSport Genius provides customers with an interactive customer-facing tool that uses data to inform and educate online customers on their choice of bet. It is designed to stimulate sports betting activity by processing trillions of data points into easily-understandable calls to action.

This will [...]

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