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The Sun launches Tabcorp-powered Sun Bets sportsbook brand

4th August 2016 8:50 am GMT

British tabloid newspaper The Sun is launching its new online betting and gaming platform Sun Bets with a series of special offers to promote the new brand.

Developed in partnership with Australian gaming operator Tabcorp, the Sun Bets website and app will officially launch on August 6th, ahead of the start of the 2016-17 Barclays Premier League season on August 13th.

The roll-out will be supported by a multi-million pound marketing campaign across print, digital, radio and [...]

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