Customer marketing specialist Optimove has completed its first funding round after almost eight years of existence, with the money to be used to fund new research and development, as well as enhancing its sales and marketing operations.
The supplier has raised USD$20m from private equity investment firm Israel Growth Partners and comes after three consecutive years of 100 per cent year-over-year growth.
This new funding is designed to turbo-charge Optimove’s growth, with the company having never taken [...]
