Login/Register
NetEnt
NetEnt
Fast Track
Quickspin

TV advertisers missing out on revenue from US bettors, claims AGA

16th September 2016 9:10 am GMT

Lifting the federal ban on sports betting in the US would allow the National Football League’s (NFL) TV and advertising partners to enjoy a significant boost in revenue, the American Gaming Association (AGA) has argued.

A Nielsen Sports study conducted on the AGA’s behalf has suggested that sports bettors tend to engage more deeply with TV coverage, making them more valuable to advertisers and more likely to boost awareness of NFL games [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Skywind Group
Pragmatic Solutions
Playtech
SBTech