This week’s approvals in Kentucky and lllinois bring BETER’s exclusive content to nine US states
BETER has expanded its presence in the United States after securing approval this week from Kentucky Horse Racing and Gaming (KHRG) and the Illinois Gaming Board.
In Kentucky, the supplier’s exclusive Setka Cup table tennis and ESportsBattle content has been added to the state’s Sports Wagering catalog, allowing BETER to supply operators with live data and live streams for the first time.
All content is already live for local bettors via bet365, BETER’s long-standing operator partner.
“Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there,” said BETER chief revenue officer Chuck Robinson. “Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.
“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”
Valeriia Tarchynska, chief legal officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.
“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”
BETER also secured approval this week from the Illinois Gaming Board to roll out its Setka Cup table tennis content, including live data and live streams, with licensed operators in the state.
“Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market,” said BETER CEO Gal Ehrlich. “Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”
Alongside the approvals in Kentucky and Illinois, BETER’s exclusive content is also available in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.