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Snai looks to Betgenius to drive online sportsbook growth

17th February 2017 6:39 am GMT

Italian betting operator Snai has partnered with Betgenius to grow its online sportsbook through a new digital marketing partnership.

Snai will utilise Betgenius' solutions to attract new customers to its sportsbook through a multi-faceted digital marketing campaign.

This includes the use of Betgenius’ Betslip Retargeting technology, which allows Snai to track their customers’ unconfirmed betslips and serve up relevant offers, even after they have left the operator’s site.

Betgenius’ Popular Bets tool will also be made available to [...]

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