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Paddy Power extends SSBT contract with Playtech BGT Sports

4th April 2017 7:37 am GMT

UK and Irish bookmaker Paddy Power has extended its self-service betting terminal (SSBT) contract with Playtech BGT Sports (PBS) as the retail business looks to enhance betting experiences for its customers.

The extension of the multi-year contract will see Paddy Power increase the number of SSBTs it offers in its shops to meet customer demand, increase in-play betting options for customers, and drive incremental revenue growth.

Paddy Power's managing director of retail David Newton said that extending the [...]

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