Caesars Interactive's World Series of Poker (WSOP) has agreed a partnership with Chinese online entertainment behemoth Tencent to promote the WSOP throughout Asia.
The partnership is designed to educate players about poker and increase the game’s popularity in Asia, combining Tencent's digital expertise, reach and distribution with WSOP's tournament expertise and brand recognition.
"There is so much untapped potential in Asia and we've found the perfect partner in Tencent to help spread the great game throughout the [...]
