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Sky Bet explores daily fantasy market with Dribble partnership

3rd August 2017 8:12 am GMT

UK-based iGaming operator Sky Betting & Gaming is testing out the UK daily fantasy sports (DFS) market through a marketing partnership with fantasy football specialist Dribble.

The partnership sees Dribble's product promoted through all Sky Bet's marketing channels including via its social media profiles, in-app cross promotion and on web banners.

A co-branded Dribble and Sky Bet app is already available for download on Apple's App Store, with Android and web variants to follow.

"We've been watching the [...]

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