Betsson to begin marketing deposit limits to all players

25th September 2017 10:17 am GMT

Betsson is set to begin promoting the use of deposit limits across all of its brands after its research found that players who set deposit limits have a higher lifetime revenue value and remain active customers for longer.

Following the release of Mr Green’s Green Gaming tool, the move by Betsson, a far larger operator than Mr Green, could have a revolutionary impact on the industry.

“There will be some people who deposit [...]