esports betting operator Unikrn has been named an official partner of Kings Guard Gaming, a new esports franchise launched by National Basketball Association (NBA) team the Sacramento Kings.
Unikrn will work alongside Playwire Media to represent Kings Guard to brands and agencies. This arrangement will see Unikrn serve as the day-to-day contact for Kings Guard and Playwire act as the primary contact for sales opportunities, ad programmes and sponsorships.
Unikrn will also help develop and distribute content [...]
