Sports betting technology provider SBTech has launched a new mobile-first sportsbook for Gibraltar-based operator Addison Global.
MoPlay.co.uk has gone live on SBTech's Chameleon360 iGaming platform and is the first brand to be launched by Addison Global.
The operator said that MoPlay will be positioned to resonate strongly with a millennial audience and "push the boundaries of what can be achieved in mobile gambling."
"We are delighted to partner with SBTech on this exciting new venture," said Addison Global [...]
