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Bettorlogic’s in-play betting boosts bookmakers

22nd July 2010 7:58 am GMT
Bettorlogic, the form analyst company backed by Andrew Black and Nigel Payne, said this week that the company's new in-play betting stimulation product, Livelogic, has increased sportsbook click-through rates during World Cup matches by over 300 per cent.

Livelogic generated around 40 'bet prompts' per match, every five minutes or when a goal was scored, identifying patterns based on what was happening in the match at the time.

The output featured prominently within the homepages of leading [...]

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